
Pastel Weddings is the evolution of Pastel Makeup and Style, bringing over a decade of wedding beauty expertise into a luxury creative wedding house dedicated to unforgettable wedding mornings.
Welcome to Pastel Weddings.
We cherish visions. And the dreamiest of ones.
As a leading editorial wedding team throughout New York, we offer an on-location boutique experience for wedding hair, editorial makeup artistry, and styling for the couples who value thoughtful design, elevated service, and an experience that feels as beautiful as the celebration itself.
Our makeup artistry is focused on soft, intentional finishes that photograph beautifully, hair styling that feels effortlessly like you, and a mutual trust, ensuring your entire look feels cohesive and personal.
We have been honored to see these stories unfold in the cozy Adirondack mountains, the rolling countryside of the Finger Lakes, the carefree Thousand Islands, and, of course, in our city-chic hometown, Syracuse, New York, where our private downtown loft studio is located.
We can't wait to hear your story.
Meet Jules..
The Founder
and creative force behind Pastel Makeup + Style.
I’m an artist of many trades, led by instinct and endlessly curious about the ways beauty, fashion, and story can intersect.
For nearly two decades, I’ve built a career around making beautiful things feel possible—from styling women in stories woven through clothing, to the runways and sets that eventually led me to makeup artistry.
It started with fabric.
I spent years styling women through clothing, creating wardrobes that could carry a story from the everyday to the extraordinary. That work naturally led me into fashion, editorial, and production—and somewhere between the racks of dresses, backstage lights, and flashing cameras, makeup found me.
What began as another creative medium became an entirely new language. Today, my work lives at the intersection of beauty, fashion, styling, and creative direction.
My aesthetic is editorial but never overworked—soft, refined, feminine, and always intentional.
From the electricity of a wedding morning to the quiet focus of a production set, I’ve poured myself into creating beauty experiences and visual worlds that feel considered from every angle.
Pastel is the culmination of all of it.
The styling.
The makeup.
The fashion.
The teams.
The details.
The instinct to make something beautiful simply because it can be. Every project has become another brushstroke in a career I once only imagined in the margins of notebooks.
And now, a new chapter.
Gentle and fierce. Unknown, but deeply felt.
I’m leaning into the wild wonder of motherhood—another creative act, perhaps the most sacred one of all.
And I’m allowing this chapter to shape the work, rather than stepping away from it.
Because creativity has never been separate from my life.
It has always been the way I move through it.

Julianna Pastella of Pastel Makeup and Style is a professional makeup artist located in Syracuse, NY, specializing in editorial weddings and commercial production.
Our Team
This truly is a dream team. All artists have been selectively chosen based on their hospitality, skills, professionalism, and creativity.
Makeup Artist
Jordan
Art Director
Makeup Artist
Cassie
Tech Lead
Hair Artist
Lauren
Product Manager
Hair Artist
Jess
Product Designer
Hair Artist
Nikki
Product Designer
Hair Artist
Fran
Product Designer
Makeup Artist
Sarah
Product Designer
Prep Artist
Angelina
Product Designer